Appointments Derby business news

PR Boss Bolsters Team To Offer Over 100 Years of Journalistic Expertise

An award-winning East Midlands PR Boss has hired an experienced journalist and PR professional, to provide on-call support for her expanding client list.

Tina Clough, managing director at Castle Donington based Poppy-PR, has appointed Phil Stubbs (54) of Duffield, with a view to bolstering a team that already offers decades of proven journalistic expertise.

Phil, a qualified journalist with an extensive CV in PR and marketing, as well as first-hand newsroom experience as the Political Editor at the Derby Telegraph, is delighted with his new role.

He said: “In addition to writing news and features for the regional, national and trade press, I’ve owned and run my own marketing firm for more than ten years now, so Poppy-PR feels like a very natural fit for me.

“I’ve seen the outstanding work Tina and her team have done for large and small businesses throughout the Midlands and I love their honest, no-nonsense approach to the creation of press-ready articles with authentic editorial merit.”

Tina, who has lectured in PR at both The University of Derby, and Nottingham Trent University with a syllabus she created with industry experts, is equally delighted with the appointment. 

She said: “It makes a lot of sense for me to employ seasoned journalists. These are fast, accurate, critically astute professionals who have sat in press rooms, and who know first-hand what a real news story or a compelling feature is all about.”

She added: “The world is awash with bland, overblown sales copy and neither our clients nor our press contacts have any interest in that. They want rigorous, relevant and timely articles that serve the client by satisfying the press. 

“With Phil on board, we now have more than a century of combined journalistic experience in our office – and the results that will bring our clients in 2021 will be central to their commercial success.”

Phil began work with Poppy-PR shortly before Christmas and, while Covid restrictions mean the bulk of the firm’s staff interaction is now conducted via Zoom, he already feels very much at home.

He added: “Working with Poppy-PR reminds me very powerfully of my time as an in-house reporter. The fast pace and objective clarity of the firm’s proactive journalistic approach is something special – and it’s a thrill to be a part of it.”

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